I love asking people what they do for a living. Usually, when I do, they are completely unprepared for the onslaught of questions that follow. I’m the type of person that generally isn’t satisfied with your run-of-the-mill job description answer - I want to know what that means for YOU, practically, on a daily basis; and that’s probably going to require you to explain a few of those acronyms to me in layman’s terms. Can you fault a girl for being curious??
Sometimes people ask me what I do for a living, too. When I say I’m a graphic designer (which is usually the first descriptor I give) I can imagine the stereotypes that go through people’s heads. I’ve had people ask me, “Do you do animation?” or “Do you create cartoons?”. That would be fun. For someone. But that’s not really what I do.
The truth is, I’m a creative person, but I’m also really practical. I never fully identified with the artsy people or the business people in school - I found myself somewhere in between. And when I found graphic design, it really was the perfect fit for someone like me.
Design is kind of a mesh of two worlds - art and practicality. There are all kinds of designers who focus on different things, but generally whatever their focus, they are the type of person who can cross over from right to left brain pretty easily. They can make something visually beautiful but also intellectually impactful and consistent. They hold a dictionary in one hand and a paintbrush in the other. Saul Bass (a well-known graphic designer) said “Design is thinking made visual.” And I think that summarizes it pretty well.
So what’s my niche here? I’m a graphic designer and brand strategist. I help businesses discover and define who they are from the inside out, and then use language and graphics to help them communicate that to the people they need to reach. Beautifully. Simply. Consistently. ✴️