The power of branding: If I had to unofficially label this, I would call it Magical Unicorn Coffee 🦄 because that’s how it makes me FEEL 😍
Isn’t it amazing that a plastic bag full of beans with some words on it can make me feel anything?
Branding is a series of intentional choices about words, images and materials that work together communicate (both directly and indirectly) feelings and ideas... so that people are ultimately motivated to BUY.
In this example, they have used a simple label to let the iridescent bag do most of the talking - with these choices, the buyer is led to experience the feeling of a sunrise, which is secondarily explained on the label as the beautiful sight on the farms where they grow the coffee in Vietnam.
This is accomplished by giving the iridescent bag material prominence in the design. And it’s effective. They’re drawing you in, giving you an experience of delight, and following that up with a simple explanation of how it connects to their product.
You enjoy that experience and because of that, you want to buy.
This is my job with every logo, website, social media post - anything I create for a client. I want to delight, inform and connect with my client’s target audience by using relatable experiences that people can participate in, in one form or another.
The order and emphasis can change depending on the specific project or goal, but the overall experience should result in the same end goal: conversion.
Would you buy Magical Unicorn Coffee at least once? 🦄💫☕️✴️