The director of a high school academic conference in Arkansas sought out my help to develop a logo that would begin to overhaul their existing visual brand.
The previous logo was extremely muted and too abstract to connect with its intended audience. The client wanted the new logo to:
A) Incorporate elements of Arkansas, “The Natural State”.
B) Match the color scheme of the host location of the conference, Arkansas State University in Jonesboro.
C) Appeal to high school students.
D) Feel academic.
I created a contemporary logo that would appeal to high school students, but also feel academic and remain appropriate for the conference. We used Red Wolf colors and created an image mark that not only included the outline of the state, but also used a feather for the state bird that was writing something. I think we got it all in there – and miracle of miracles – without the design feeling the least bit busy.
This was a fun project to be involved with and I can’t wait to see the rest of the brand take shape over the next few years.
Logo design by Brand Perfect.